Segmentation is how entrepreneurs grow with clarity. Whether you sell services, products, or programs. More of the right  customers beats...

100 rejections. One bold vision. Canva didn’t need growth hacks—it mastered the basics: value prop, audience, segmentation, and beachhead.

How Female Founders Can Actually Find Their Target Audience If you’re still trying to market to “everyone,” you’re marketing to no one....

Female founders, stop overcomplicating your business. Learn how to write a clear, mindful value proposition using this 5-step framework—no MBA required.

Discover why every solopreneur and female founder needs a “fake assistant” like Cara. Learn how this mindful boundary-setting tool can protect your time, prevent burnout, and create space for the work that matters most.

Say YES to Free Money Before Month-End Deadlines Sneak Up Let’s cut to the chase: If you’re still trying to fund your dream entirely  out...

Learn how Frida’s female founder redefined parenting products with raw honesty—and how you can apply her bold brand strategy to your business today.

A 5-minute mental reset tool for female founders. Ditch the chaos, reclaim your focus, and get sh*t done

Time Blocking Strategies for Female Founders Who Want to Stay Focused and Avoid Burnout Welcome to Mindfulness in Minutes , the no-fluff...

The perfect gift ideas for the female founder in your life!

Mindfulness in Minutes: How Female Founders Can Beat Shiny Object Syndrome and Grow Today’s Mindfulness in Minutes is about one sneaky...

Learn how mindful entrepreneurs set boundaries and train clients without sounding like a jerk. Prevent burnout with better systems and client education.

You’re not meant to do it all. Learn how to use Erin’s Built on YES Prioritization Grid to clarify your workload, delegate with confidence, and stop spiraling into burnout.

Mindfulness in Minutes: Build Your BFD Ring At Built on YES , we talk a lot about protecting your energy , but today’s mindfulness minute...

This blog busts outdated mindfulness myths and offers real strategies for female entrepreneurs.

BFD Women say YES! Learn how mindfulness fuels bold moves, shapes mission statements, and builds impactful businesses.

Mindfulness in Minutes: A Mindful Approach to Networking Networking sucks. Let’s just say it. The small talk, the awkward introductions,...

Oh BOY, Here We Go... If you haven’t heard about No Buy 2025 , let me catch you up: a growing wave of consumers are saying, “You know...

Oh B*Y, here we go: Creating Mindful Decisions Using A Value Set How to create mindfulness in business decisions? Mindfulness is easy to...

Mindfulness in Minutes: You Don’t Need Meditation to Be Mindful Let’s cut to the chase: mindfulness is one of those things that sounds...