Mindfulness in Minutes: WTF is a Value Proposition?
- Built on YES
- Aug 8
- 2 min read
How Female Founders Can Stop Overcomplicating Their Business and Start Communicating with Clarity
If you’ve ever said, “It’s complicated” when describing your business, this post is your wake-up call. Female founders, solopreneurs, and entrepreneurs: your value proposition is NOT your vibe, your feature list, or your font. It’s the real reason someone says yes to what you’re offering.
And the good news? It fits on a sticky note, not a storyboard.
What Is a Value Proposition?
Let’s break it down. Your value proposition is the promise of value your product or service delivers. It’s not:
A list of features
A Pinterest board of benefits
A curated Instagram aesthetic
A slogan powered by ChatGPT bro-speak (looking at you, “synergize scalable solutions”)
Instead, it’s this: WHO you help + WHAT problem you solve + the RESULT they get.
Want clarity? Ask these 3 simple questions:
Who is your ideal customer? (Not “everyone.” Be specific. Think: ADHD solopreneurs juggling client work and content calendars.)
What are you actually selling? (Not a vague idea. A clear pain point and tangible transformation.)
What’s the result? (What’s better after they work with you or buy from you?)
Mini Framework: Craft It, Say It, Stick It
Use this plug-and-play formula:
...then add on...
Example: Built on YES delivers weekly insights, tools, and updates about creating more mindfulness for Female Founders, Entrepreneurs, and Women in Business, because I believe women deserve success without sacrificing their mental health.
If you’re constantly rebranding, rewriting, or rebuilding your business from scratch, you might be avoiding the real issue: you’re unclear on what you’re offering or why it matters.
Try this: using the two columns, write down your offer and your audience's struggles, problems they are trying to solve, and the fears they have.
Draw connections. If nothing links? Rethink. Simplify. Refocus.
Your New Founder Mantra
If you fumble explaining what you do, revise. If it clicks, tape it to your laptop and let it guide your:
Pricing
Marketing copy
Sales strategy
Hiring decisions
The strongest founders lead with clarity, not complication.
Final Thought: Say It Simply, Say It Strong
Founders, don’t fall for the trap of fancy words and vague vibes. Say what you actually do for the people you actually want to help. That’s where your confidence lives. That’s your value.
Because when you’re rooted in purpose and clarity? You’re unstoppable.
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