Segment Smarter (Not Smaller)
- Built on YES
- Aug 25
- 3 min read
Updated: Aug 27
Segmentation is how entrepreneurs grow with clarity. Whether you sell services, products, or programs. More of the right customers beats “more” of everyone.
TL;DR
Segmentation = focus. Pick the audience with the strongest pain, highest readiness, and best fit for your offer.
Depth > noise. Speak to your diehards (your “Swiftie segment”) and let curiosity bring in the rest.
Mindful growth. Clearer segments → tighter messaging → better conversions without burnout.
TSwift's Segmentation Strategy Example:
Primary Segment: Diehard Swifties
Already primed, waiting, and ready to stream, dissect, and share. These fans are honestly borderline detectives when it comes to everything TSwift related. She knows they will analyze, theorize, and share share share.
Secondary Segment: NFL + Kelce/Taylor gossip fans
New audience access without changing her brand voice.
Cross-pollination at its finest, because honestly, the annoying “Dads, Brads, and Chads” don’t want to hear her…but her fan base is WAY bigger.
She knows the gossip is BIG, which leads into the next segmentation…
Overlap Segment: Cultural curiosity seekers
The “I’m not a Swiftie, but I need to see what the fuss is about” group.
They weren’t the goal, but they are an added bonus. (Reminder: This isn’t who she strived for with joining her boyfriend’s podcast. She knew the diehards would flip their f*cking sh*t.)
The takeaway? She didn’t dilute her message for mass appeal… the masses grabbed her messaging and ran with it.
10-Minute Segmentation Sprint
1) Name the change (1 min)
Write the crisp result your offer delivers: “From X to Y in Z time.”
Example: “From chaotic launches to repeatable revenue in 8 weeks.”
2) Find the urgent few (3 min)
Score each possible audience 0–1 on:
Desire (they really want the outcome)
Readiness (they can act/pay now)
Ease (you can serve them well)
Energy (working with them lights you up)
Alignment (fits your values & model) → Prioritize the group scoring ≥3/5.
3) Write the segment statement (2 min)
“For [who] with [specific pain], we deliver [result] without [common headache] via [format/channel].”
Example (service): “For e-commerce founders stuck at $20–50k/mo, we install lean marketing systems so they scale without hiring a full team—via 90-minute sprints.”
4) Map the moment (2 min)
List 1–2 trigger events that make your segment buy now (new puppy, upcoming launch, corporate review cycle, engagement season). Market at those moments. (SEO: customer journey, buying triggers)
5) Make one focus move (2 min)
Choose one:
Update the homepage headline to your segment statement
Create 1 resource just for that segment (checklist, quiz, mini guide)
Tag/clean your list or CRM by segment and stop speaking to “everyone”
Quick Example
Service business (brand designer): Emerging wellness brands post-seed round → positioning sprint + visual identity for investor-ready pitch decks.
Product/e-comm (jewelry): Intentional gift-givers shopping meaningful, gold-plated staples for milestones → bundles, gift guides, engraving, “promise” messaging.
Local studio: Stressed professionals seeking nervous-system relief after 5pm → 45-min restorative slots + employer partnerships.
Digital course/creator: Solopreneurs already earning $3–10k/mo → ops systems to reach $20k without burnout.
B2B SaaS: Agencies with 3–10 employees bottlenecked on approvals → workflow automation + ROI dashboard.
BONUS: Copy-and-paste CTAs
“If you’re [segment nickname], grab the [one-page checklist] to hit [outcome] without [pain].”
“Not for everyone. Perfect for [specific stage/industry].”
Built on YES reminder
Segmentation isn’t exclusion, it’s intention. Choose the audience you can serve deeply. That’s mindful business strategy.
You’re courageous, capable, and strong.
To read a more in-depth version of how to segment your audience, check out Erin's Substack: Segmentation: The Business Superpower You're Probably Ignoring