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Segment Smarter (Not Smaller)
Segmentation is how entrepreneurs grow with clarity. Whether you sell services, products, or programs. More of the right customers beats...
Aug 253 min read


Back to Bold: The Basics that Built Canva into a $40B Brand
100 rejections. One bold vision. Canva didn’t need growth hacks—it mastered the basics: value prop, audience, segmentation, and beachhead.
Aug 227 min read


Ditch the Comparison Trap and Market to the People Who Matter
How Female Founders Can Actually Find Their Target Audience If you’re still trying to market to “everyone,” you’re marketing to no one....
Aug 172 min read


Mindfulness in Minutes: WTF is a Value Proposition?
Female founders, stop overcomplicating your business. Learn how to write a clear, mindful value proposition using this 5-step framework—no MBA required.
Aug 82 min read


Mindfulness in Minutes: You Don’t Need a Permission Slip
Female founders—stop waiting for outside validation. Learn how to conquer fear, write your own permission slip, and move forward with mindful confidence.
Jul 202 min read


The Mid-Year Goal Reset Female Founders Actually Need
Female founders, here’s your permission slip to reset your goals without the January pressure. Learn how to use mindfulness and SMART goal strategies to stay aligned and avoid burnout—all from the Built on YES mindset.
Jul 82 min read


The Fake Assistant Fix
Discover why every solopreneur and female founder needs a “fake assistant” like Cara. Learn how this mindful boundary-setting tool can protect your time, prevent burnout, and create space for the work that matters most.
Jun 112 min read


10+ Grants You Can Apply for in June 2025
Say YES to Free Money Before Month-End Deadlines Sneak Up Let’s cut to the chase: If you’re still trying to fund your dream entirely out...
Jun 92 min read


The Snot-Sucker That Changed the Game (and Why Playing Nice Doesn’t Always Win)
Learn how Frida’s female founder redefined parenting products with raw honesty—and how you can apply her bold brand strategy to your business today.
May 124 min read


The B*Y Founder ResetYour 5-Minute Fix for When You’re Doing the Most
A 5-minute mental reset tool for female founders. Ditch the chaos, reclaim your focus, and get sh*t done
May 102 min read


The Free Money You're Probably Ignoring
Your BFD MOMENT: 6 Grants for Women Entrepreneurs in 2025 Let’s talk about one of the most overlooked parts of building your business:...
May 52 min read


Teach Your Clients How to Be… Better Clients
Learn how mindful entrepreneurs set boundaries and train clients without sounding like a jerk. Prevent burnout with better systems and client education.
Apr 213 min read


Mindfulness in Minutes: Outdated Advice That’s Wasting Your Energy (and What to Do Instead)
This blog busts outdated mindfulness myths and offers real strategies for female entrepreneurs.
Mar 243 min read


BFD: Heather Hasson & Trina Spear—The Women Who Reinvented Scrubs and Made $700M Doing It
Want to know how two women disrupted a $10B industry and made history? Read their Built on YES BFD story.
Mar 113 min read


The Heart of Meaningful Connections: A Mindful Approach to Networking
Mindfulness in Minutes: A Mindful Approach to Networking Networking sucks. Let’s just say it. The small talk, the awkward introductions,...
Feb 122 min read


The Heart of Giving: Funding Innovation, Not just Fancy Dinners
The Heart of Your Why: The BFD of Giving Back There’s a moment in every entrepreneur’s journey when you realize—this isn’t just about...
Feb 124 min read


No Buy 2025—What It Means for Entrepreneurs Like Us
Oh BOY, Here We Go... If you haven’t heard about No Buy 2025 , let me catch you up: a growing wave of consumers are saying, “You know...
Feb 103 min read


Switching from Beehive to Kit using Value-Based Decision Making
Oh B*Y, here we go: Creating Mindful Decisions Using A Value Set How to create mindfulness in business decisions? Mindfulness is easy to...
Jan 223 min read


Mindful Goal-Setting Strategies for Entrepreneurs
How to Set Goals That Actually Work Let’s talk about a goal-setting approach that’s anything but generic. At Built on YES , we believe...
Jan 183 min read


Off Season: Reinventing NFL WAG Style & Sports Fashion
Kristin Juszczyk + Emma Grede = NFL WAG Style That's a BFD Two BFDs you should know: Kristin Juszczyk, the powerhouse behind the...
Jan 103 min read
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