The BFDs Who Said YES: Meet the Erin Runs an Empire Team
- Built on YES
- Mar 3
- 4 min read
Meet the women who make the empire run:
Jenn, Michelle, Amy, & Ashlyn
March is all about the BFDs (Big F*cking Deals)—the women, the moments, and the mindset shift that takes you from dreaming to doing. And what better way to kick it off than by spotlighting the powerhouse team behind Built on YES, Armine + Ambrose, and, well…my entire entrepreneurial universe?
If there’s one thing I’ve learned from pitch meetings, investor calls, and my own moments of burnout, it’s this: you cannot do this alone. A solid team is non-negotiable. Research backs this up—small, intentional, and impact-driven teams make all the difference. And I’ve got the receipts.
Meet the women who make the empire run.
Jenn Morrison – The Digital Declutter Queen & Social Media Strategist
Jenn and I go way back to when I took over the YESyoga studio and quickly realized I needed HELP. Like, yesterday. If you’re a female founder, you know the struggle: the pressure to do it all (spoiler: you shouldn’t).
Jenn was my first YES to changing that. She started by taming my inbox chaos—literally has access to ALL my emails (trust level: expert). She files, organizes, and is my digital declutter fairy godmother. But she didn’t stop there. Jenn has helped me build the kind of organizational systems and workflows that keep me from drowning in admin work.
And if you’ve seen the social media for Built on YES, Armine + Ambrose, or anything else I’ve got my hands on—Jenn’s team is behind it. She’s turned our brand presence into an actual strategy (not just me panic-posting at midnight).
Bottom line? Every founder needs a Jenn. Period.
Michelle Hsiao – The COO Who Built Armine + Ambrose From Scratch
Hiring Michelle was one of the smartest decisions I’ve ever made. Full stop.
Launching Armine + Ambrose was a whole new world—I’d never built a product-based business before, and I needed someone who got it. Enter Michelle. She took on manufacturing, product packaging, website development, and the countless behind-the-scenes details I didn’t even know I had to figure out.
Funny enough, I met Michelle during my mindfulness research on female founders. I learned about her experience, her leadership, and her ability to build and scale businesses long before I was ready to hire her. And when the moment came? She was my first call. (BTW, I wrote a whole blog on intentional networking, and this is exactly why it matters.)
Michelle and her team have been game-changers for Armine + Ambrose—from concept to launch to growth.
Ashlyn Verrette – The Brand Whisperer & Strategy Genius
Ashlyn and I teamed up when I took over YESyoga, and let’s just say: we burned it all down and rebuilt from scratch. And it worked.
Her eye for branding is next-level. With multiple brands running at once, Ashlyn makes sure they feel cohesive yet distinct—which is an art form. From brand activation, website copy, marketing emails, and overall strategy, she’s been involved in all of it.
She’s also my second brain. The person I run every wild idea by—the one who tells me when to PUMP THE BRAKES (which I need).
Bottom line? If you want your brand to be intentional, strategic, and actually connect with people—you need an Ashlyn.
Amy Stewart – PR Powerhouse & The Ultimate Connector
What can I say about Amy? First, she’s my Sister-In-Law of 20 years (yes, we kept it in the family). But beyond that? She’s my PR and marketing secret weapon.
We started working together during the launch of my book, The Possibility Project, and after that, I told her she could never leave the empire.
Amy has spent her career in PR and marketing, and she decided to focus exclusively on female founders (lucky for me, I was her first client!). Since then, she’s expanded her network, built her own business, and continues to bring me new opportunities, fresh ideas, and strategic connections.
She’s the kind of person who says your name in a room you’re not in—which, as a founder, is invaluable.
From family to friends to colleagues to fellow entrepreneurs, Amy and I have built something amazing together. And we’re just getting started.
BFD Takeaway: You Don’t Have to Do It Alone
If you take one thing from this—it’s that building a business isn’t a solo sport. The female founders I admire most? They don’t try to be everything—they build teams that make them better.
So, if you’re still doing it all, here’s your challenge:
Find your Jenn.
Say YES to a Michelle.
Get an Ashlyn in your corner.
Connect with an Amy who will say your name in rooms you’re not in.
Your business—and your sanity—will thank you.
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